Email your officials, coaches and event staff from one place, and see who opened it. With RecruitingPro, you can also email college coaches across the Tourney Direct network to fill your event.
Click Messages in the left sidebar. The page has three tabs: Compose to email people already on your events, Activity to see how your emails did, and RecruitingPro to email college coaches who haven't worked for you yet.
| Tab | Choose | Who gets it |
|---|---|---|
| Officiating group | Your group, then Send to: Entire group | Every official in the group. |
| Your group, then Officials for one event and the event | Every official with an assignment at that event, whether or not they've accepted it yet. | |
| Event Staff (Day-of Staff & Coaches) | The event, then Role, Shift and Offer status | Everyone at the event who matches all three filters. |
| Filter | Options |
|---|---|
| Role | All roles · Officials · Coaches · Event staff · Trainers |
| Shift | All shifts, or one shift, for example "Friday Night Showcase" |
| Offer status | Interested · Offer Sent (awaiting response) · Confirmed (accepted), the default · Offer Sent + Confirmed · Standby · Checked In |
There's no "everyone" status on purpose, so a note meant for confirmed staff doesn't reach people you turned down. Need two groups? Send two emails.
Open the Activity tab. Each send shows its date, subject, and how many were sent and failed. Filter by Last 7 / 30 / 90 days or All time, and by Sent OK, Some failures or All failed. Click a send to see what you wrote and what happened to each person.
| Status | What it means |
|---|---|
| Sent | Handed off for delivery. It usually changes within a minute or two. |
| Delivered | It reached their inbox. |
| Opened | They opened it. Some email apps hide this, so "Delivered" doesn't always mean unread. |
| Clicked | They clicked a link in it. |
| Bounced | The address doesn't work. Get a better email from them. |
| Failed | It couldn't be sent. The reason shows next to it. |
RecruitingPro lets you email college coaches in the Tourney Direct network, not just people already on your events. Search by division, conference, program, position and sport, then invite them to your event's interest page. It's the RecruitingPro tab.
| Limit | Amount | Why |
|---|---|---|
| Per send | 100 coaches | Keeps each email personal. |
| Per day | 250 coaches, over a rolling 24 hours | The bar at the top shows "Daily recipient quota: X / 250". |
| Confirm step | 25 or more coaches | A reminder that these coaches may not know you yet. |
| Search results | 500 coaches | Add a filter if your search finds more. |
Every Tourney Direct customer sends from the same email address. When cold emails get marked as spam or unsubscribed, it hurts delivery for everyone, including the offers and schedules your own staff are waiting for. Short, specific emails to the right coaches get the best response: a clear event, dates, stipend and one link.
Tuesday to Thursday, 9 to 11 AM, gets the best open rates. Scheduled emails go out within about 5 minutes of the time you pick.
Coaches can turn off recruiting emails, or emails from your organization, from the link at the bottom of every email. They're skipped automatically, and the confirmation tells you how many were skipped.
Sample emails for a sample operator (Mike Thompson, All-Star Event Company) and event (2027 Summer Classic Showcase).
Hi Jordan,
Thanks again for working the 2027 Summer Classic Showcase. A few things before Saturday:
• Check-in opens at 7:30 AM at the main tent by Field 1.
• Park in Lot C. Show this email at the gate.
• Lunch is at the pavilion from 11:30.
View event details for "2027 Summer Classic Showcase"
See you Saturday,
Mike
Hi Sam,
Our upcoming 2027 Summer Classic Showcase has spots open for Patriot League programs and I wanted to give Lehigh Men's Lacrosse first look. We're keeping the field tight to protect the recruiting environment.
If it sounds like a fit, the interest page is below.
Express interest in "2027 Summer Classic Showcase"
Happy to answer any questions.
Mike Thompson
Exactly what your recipients will see, sent only to you. Personal blanks use your own name.
"You're on Cc — a copy of a group email sent by Mike Thompson to 24 recipients." followed by your email.
For game-day news that can't wait for email, ask Teddy on your event page. He can text your confirmed coaches, checked-in coaches, coaches who haven't accepted yet, or all checked-in staff. He shows you the message and how many people it's going to, and nothing goes out until you click Confirm.
Someone who replies STOP to any Tourney Direct text stops getting all Tourney Direct texts, including offers and check-in links. They'll get this back: "You've opted out of Tourney Direct texts, so you won't get event, shift or offer texts from us now. Reply START to turn them back on." Never ask people to reply STOP or CANCEL to say no to something.
When someone replies to your email, it goes straight to your own inbox, not the portal. Answer from there as usual.
A coach who replies "yes" to your email hasn't accepted anything. They still reply YES to Teddy's offer text or tap Accept this offer.
To write to one person, use the ✉ icon next to their name on the Coaches page. It goes from your own email address.
A bounced address won't start working by itself. Ask the person for a better email and update their contact details.
The link at the bottom of every email opens a page where people choose what they get: messages from organizers, recruiting invitations, paid work alerts, RSVP invitations and news. They can also stop emails from just one organization. Offers, assignments, schedule changes and payment notices always go out.
Only email people who know your organization or have worked with Tourney Direct. Purchased lists bounce and get marked as spam, which hurts delivery for you and every other Tourney Direct customer.
On Compose or RecruitingPro, click Help me write this and Teddy drafts the email for you. On an event page, click Ask Teddy for anything else.